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Same Day Business Card
 Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct by Nat G. Bodian, Nat Bodian, a direct marketing veteran who remains on the cutting edge of the field, delivers tested guidance on all aspects of direct mail; card packs; mailing lists; list brokers, compilers, and managers; telemarketing; printing, production, and letter shop procedures; and mail-order print ad techniques. Full treatment of each topic helps you define it, use it to your best advantage, avoid pitfalls, evaluate other options, and measure response. Yet, while the coverage is truly broad and up-to-the-minute - including new FTC regulations and emerging technologies - you need not wade through long sections of secondary text to find the information you seek. "Each of the more than 1,000 entries is the 'pure' idea expressed in the simplest terms and fewest words", the author notes. "Each entry is complete, succinct, and easily digestible". Some examples: . Rule 20:04 - Heaviest Single Day's Response from Mailing: As a rule, says Hershell Gordon Lewis, a mail order expert, you can expect the heaviest single day's response to a mailing on the second Monday after the first order arrives. Rule 55:04 - Best Ad Position in Business Periodicals: As a rule, an advertisement in a specialized business periodical will attract the most attention on the page facing the table of contents. To complement its wide scope, Direct Marketing Rules of Thumb also provides greater in-depth coverage of specific direct marketing aspects than any previous book on the subject. For example, it devotes full chapters to reply cards ... return envelopes ... response devices order forms ... card-pack design ... virtually all types of mailing lists, including business, consumer, professional, medical, periodical, andfund-raising ... typography selection ... and the use of 800 numbers in space ads and inbound telemarketing. Extensive key-word indexing and careful cross-referencing help you further pinpoint relevant data.
 30 Days to Success in Real Estate: Fast Track Your Career in Real Estate Use this journal-style workbook to get you on the fast track to success in your career in real estate! This book offers financial worksheets and thought-provoking checklists that will get you thinking about your financial goals and networks and help you keep track of your progress on a day-to-day basis. From day 1 to day 30, you will build on your success of each day. Learn when to send mailings to your clients, schedule and hold Open Houses, cold call, send ?Notice of Listing? cards, organize home inspection tours, and send cards for promotions, among other things. Learn what to say in your calls or correspondence to clients. Daily Summaries help you realize your accomplishments for each day and plan for your success the next! Helpful hints for your career in real estate from professional attire to scheduling free time for yourself.
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